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With London EdTech Week just around the corner, it’s a good time to review your marketing and communications, says Cleo Fatoorehchi, UCL EDUCATE’s marketing lead

Blog / April 4, 2019

However long you’ve been involved in the EdTech world, it soon becomes clear that the sector has its own rhythm – and a cycle that revolves chiefly around the Bett Show in January, and London EdTech Week in June. If you have a product to launch, a strategy to announce, or a service to test …

By Dorothy

Showing your EdTech to different audiences

Alumni News, Blog / February 5, 2019

Alison Clark-Wilson and Canan Blake, of EDUCATE’S research team, outline the importance of knowing your audience Learners, teachers, and parents are the main stakeholders of EdTech products and services. It is almost always necessary to know your users – the learners – and the people who are choosing the product for them – often teachers …

By Dorothy

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