EasyPeasy enters partnership with the LEGO Group to support home learning

Business Sector, Education Sector

EasyPeasy has announced an exciting new partnership with the LEGO Group, to work on innovations to support home learning for two to five-year olds.

EasyPeasy, which was part of cohort 4 of the UCL EDUCATE programme and is a recipient of an Evidence-Applied EdWard, supports children’s school readiness skills by improving parent engagement and building links between families and practitioners. It has teamed up with the global toy maker “through a shared belief in the benefits of learning-through-play and a commitment to make quality play experiences accessible to all children” the companies said.

The partnership was launched at Dunraven Primary School, in south London this week, attended by parents who were involved in the first stage of its development, and by Damian Hinds, the Secretary of State for Education. He praised the LEGO Group and EasyPeasy’s work as a welcome innovation in how to support home learning.

For the first stage of the partnership, the LEGO Group and EasyPeasy have worked together to create eight videos to inspire families with new ideas of how to learn through play at home. Some of the videos include activities that can be played using LEGO DUPLO bricks, and all the games can be adapted to play with things commonly found in the home. The games will be distributed via EasyPeasy’s app, where they will sit alongside a bank of more than 60 other learning games and activities.

All games on EasyPeasy are designed to help develop skills that are crucial in early years such as language and communication, social and emotional and cognitive skills.

The partnership is initially being piloted with 500 families in areas of lower than average social mobility in London, Southampton, Luton, Bedford and Hastings. The second stage will include a further roll-out of the LEGO learning games to 10,000 families who will have access to EasyPeasy through projects funded by the Department for Education and others.

Jen Lexmond, founder and CEO of EasyPeasy, said: “Our community of parents use EasyPeasy to discover, play, create and share learning games with their children to develop the skills they need to succeed at school and beyond.

“Our mission is to help all parents give their children the best start in life, regardless of background. We’re delighted that LEGO shares these goals and wants to support us to reach families. We’re excited that LEGO will also explore ways of supporting our future development so that families can play and learn more with EasyPeasy.”

Olivia Lankester, Global Head of Social Impact at the LEGO Group, said EasyPeasy shared its “long-standing commitment to help children learn and develop skills through play including critical thinking, creativity, confidence and communication skills”.

“Play has a magic quality of creating meaningful moments between caregiver and child,” she added. “With early results showing that games and expert voice videos shared via the partnership are boosting caregiver’s confidence in playing with their young children, we are excited to bring this experience to more families and explore how to create further social impact together.”


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