Children and young people are not being adequately prepared for the world of work, because of a lack of creativity, entrepreneurship and innovative teaching in the curriculum, MPs have heard.

Professor Rose Luckin, director of the EDUCATE programme and professor of learner centred design at UCL Knowledge Lab, told the Commons Education Select Committee that inter-disciplinary teaching in schools would address some of the challenges in getting young people ready for a world of work in which machines were threatening their jobs.

She said that while it was impossible to foresee the workplace of the future, there were ways of mitigating the impact of AI which many feared would impact on jobs.

“We need to get industry, academia and education working together, which is what we do on the EDUCATE project, and to tie young people into work experiences with industries in their local area,” Professor Luckin said.

“We cannot predict future of jobs accurately, but we are likely to underestimate entrepreneurship of young people. They will start to develop new businesses that we cannot predict, particularly if we give them the right foundations at school to be entrepreneurial, creative and innovative.

“We need to move to inter-disciplinary academic education because problems are solved by people working together and not just within subject boundaries.” She said skills such as good social interaction and knowledge were crucial, but people needed to   question where knowledge came from and the evidence around it, especially in this time of fake news.

This also meant developing people’s meta-cognitive and self-regulation skills.  “We need to use AI and human intelligence together to provide a rich social interaction that prepares young people for the world of work, because we are not doing that at the moment.”

Professor Luckin, who was questioned by MPs together with Brian Holliday, Managing Director at Siemens Digital Factory, and Joysy John, Director of Education at Nesta, said she did not believe the role of teachers was under threat from machine learning, but the extent to which jobs were at risk “depends how we use AI to match with our human intelligence” and this was something teachers needed to learn.

“AI can help teachers to develop scientific knowledge,” she said. “One of the core skills they will need is understanding of data and evidence as that is what machine-learning and AI feeds on. Educators need to know how to use that data, analysis and evidence to provide those wonderful human interactions to make sure children and adults get the best education.”

Professor Luckin suggested that one way to protect jobs in the future would be to examine the expertise, talents and skill sets of individuals, to find out what other contribution they could make to the workplace other than the job they were employed to do.

She mentioned Freeformers, an EDUCATE cohort, which works with companies to identify individual skills and talents of employees. This helped people to be more positive about their roles, gave a value to what they do and a more positive mindset, she said.


Enhancing EdTech. Improving Learning.

EDUCATE is the leading research and business training programme for EdTech startups in London. Housed within the UCL Institute of Education, the programme promotes excellence in EdTech by connecting the EdTech community to the world’s best educational research and practice. Part-funded by the European Regional Development Fund (ERDF) and in partnership with UCL Engineering, BESAF6S and Nesta, we are using our academic and business know-how to bring EdTech products to life. Our pioneering approach aims to build and develop world-class EdTech products and services based on what works for teachers and learners.

It is this focus on pedagogical research and ‘what works’ that makes our programme stand out. Entrepreneurs and innovators can be confident that access to reputable evidence will assist them in developing world-class products and services that are effective and marketable, and fit for purpose.

Since our launch in 2017, we have seen over 100 EdTech startups successfully complete the programme, with many going on to gain additional investment, building their networks and partnerships, and vastly enhancing the effectiveness and credibility of their products.



Want to pitch at Demo Day? Find out how to register your interest

In preparation for our first Investors Summit and Demo Day on Monday 26 November, we’re inviting you to register your interest in pitching to investors and sector stakeholders.

The event will be a premier occasion for EdTech investors, philanthropists, and senior strategic partners and will provide the forum for discussion about global trends that are shaping the future of teaching and learning, and potential for new investment opportunities and partnerships.

Facilitated by leading experts in the education industry, the event will see selected EDUCATE participants who are ready to scale pitching and demonstrating their products through a rapid-fire 5-minute presentation with three minutes of Q&A.

We are expecting 40 investors in addition to senior education stakeholders, school procurement teams, members of the Department of Education, Department of International trade, Greater London Authority and the Mayor of London.

In order to be considered, you will need to have achieved an EdWard (either Evidence Aware or Evidence Applied), and fulfil the submission criteria outlined below. Please fill out the Demo Day submission form linked here.


Guidelines for submission

We would like you to provide your rationale for why you should be considered for Demo Day, considering:

  • Your value proposition – what you do, who you do it for, and why it is innovative?
  • What evidence do you have to validate your business model and pedagogic approach?
  • Your stage of venture development – what is your traction, have you received private investment to date, and what would new investment provide you?
  • What is the type of investor or partnership and level of investment are you seeking?

Due to capacity, we will unable to provide feedback on applications not selected for shortlist.


Process and Deadlines

Deadline for EdWards submissions: 5pm, Monday 1 October 2018

Deadline for Demo Day application: 5pm, Thursday 4 October 2018

Decision Communicated: 5pm, Wednesday 10 October 2018

  • 20 companies will be selected for the EDUCATE Pitch Workshop.

EDUCATE Pitch Workshop: Wednesday 15th October 2018 @ IdeaLondon – 10 am -12.30 pm

  • Workshop led by the EDUCATE business team for you to become Demo Day ready. We will hear your pitch, highlight areas of improvement and give you an insight into what potential investors and partners are looking for on Demo Day.

Pitches: Thursday 25 October 2018

  • Final pitch to the EDUCATE team – You will pitch to the EDUCATE team and we will assess your suitability for pitching on Demo Day.

Decision: Friday 26 October 2018

  • Decision on the final 10 companies pitching on Demo Day at City Hall will be communicated.

One-to-One Pitch Training: 29 October – 12 November 2018

  • One-to-one pitch training for the final 10 companies, led by the business team to assist with getting your pitch on Demo Day to be Pitch Perfect!

EDUCATE Demo Day – 26th November 2018, 5.30pm-9pm


We look forward to receiving your application for this exciting event.



Professor Rose Luckin

Professor Rose LuckinRose Luckin, the founder and director of the EDUCATE programme, is Professor of Learner Centred Design at UCL Knowledge Lab, in London.

Her research and area of expertise involves the design and evaluation of educational technology using theories from the learning sciences and techniques from Artificial Intelligence (AI). She has a particular interest in using AI to open the ‘black box’ of learning to show teachers and students the detail of their progress intellectually, emotionally and socially.

Rose set up the EDUCATE programme after recognising a need to bring together three core communities: EdTech innovators; educators who would use it to enhance their work and help to develop it and researchers who have the knowledge and expertise to know how and when it works best. Her brainchild took years to materialise and was achieved with the help of like-minded colleagues, who supported the concept and helped to attract investment, which eventually came through the European Regional Development Fund.

Today, having realised her vision with the launch of EDUCATE in 2017, she presides over a successful and prestigious programme of start-ups, researchers and educators working together to develop evidence-informed EdTech.

Rose has published numerous academic articles in journals and has authored two monographs and two edited collections. She is also lead author of Nesta’s influential Decoding Learning report published in 2012 and Pearson’s Unleashing Intelligence, published in 2016.

Rose holds an International Franqui Chair at KU Leuven and was named on the Seldon List 2017, as one of the 20 most influential people in Education. She is a UFI charity trustee; a governor and trustee of St Paul’s school in London; a governor of the Self-Managed Learning College in Brighton and a member of the Cambridge University Press Syndicate (ELT & Education Publishing Committee).

She has enjoyed a distinguished career in all sectors of the education service, including as a teacher in a state secondary and in further and higher education, and was previously Pro-Vice Chancellor for Teaching and Learning at the University of Sussex.

Privacy (draft)

Please note: This page is in draft development. Refer to /privacy for the current version.

We care deeply about the privacy of our visitors and users, and are fully committed to protecting your personal information and using it properly in compliance with data privacy laws. This policy describes how we may collect and use personal information, and the rights and choices available to our visitors and users regarding such information.

As the EDUCATE programme is run by the UCL Institute of Education, we follow the UCL privacy policy as detailed at Below, we have outlined specific use and collection of data which relates specifically to the EDUCATE programme, but we would encourage you to review the full UCL privacy policy.

The EDUCATE Virtual Hub, consisting of this website and related services, processes personal data as follows:

  • The website hosting is provided by You can read their cookie policy.
  • Standard website server logs Website access and usage statistics including IP addresses and browser agent details may be retained for website administration and improvement purposes.
  • provides our twitter feed. You can read their cookie policy.
  • If you choose to sign up to our mailing list, use the website contact or application forms, or sign up to events, then these may process personal data as detailed on the respective pages.

For EDUCATE staff, participants and alumni:

  • Additional services are used, some non-EU based. These include:,, and
  • Data may also be stored securely on UCL systems. 
  • Usage data is retained for participants to provide analytics for compliance and to improve our services.

We rely on one or more of the following lawful bases for processing personal data (as per the GDPR and Data Protection legislation):

  • As part of UCL, our core activities of education, research and innovation are under the lawful basis of performing a public task in the public interest as a public authority. You can read UCL’s Statement of Tasks in the Public Interest.
  • Participant and staff data is processed as necessary to perform under contract.
  • The bulk of our data processing fulfils legitimate interests of providing services and managing our systems.
  • Explicit consent is obtained for additional processing such as mailing list communications.

EDUCATE privacy enquiries

If you have any queries or wish to exercise your privacy rights, you can use the following form or alternatively email: educate [at], telephone us at +44 (0)20 7907 4646 or write to us at: EDUCATE, 23-29 Emerald Street, London WC1N 3QS.

If you just wish to unsubscribe from our mailing list, please use our unsubscribe page.

For further information or complaints, you can refer to the UK Information Commissioner’s Office (ICO) at

This page last updated: Oct 9, 2018 @ 2:26 pm.

Startup stories

EDUCATE has worked with more than 140 entrepreneurs, SME and start-ups to date, with many more scheduled to come through our rigorous programme in the coming year.

In these case studies, our cohorts describe the many different products and services they offer and outline how being part of EDUCATE has helped them to fine-tune their design and development, and ensure their work has a good grounding in research evidence of what is effective EdTech.



MyTutor Commended by Think Tank Reform

Image of online tutoring sesson

With the vision to transform the way people connect with the best tutors, MyTutor was founded in 2013. Today, they are the leading online tutoring provider used by over 10,000 students across the UK and beyond. MyTutor were part of the first cohort of participants on the EDUCATE programme.


The work of EDUCATE participants, My Tutor, has been commended in a key report into the use EdTech to support the learning of disadvantaged children, and how it can bridge the gap in achievement between pupils from different backgrounds.

The study, Beyond Gadgets: EdTech to help close the opportunity gap, from the independent think-tank, Reform, examines the need within the English education system to address inequality of opportunity for groups of the population.

MyTutor features as an example of how technology can provide opportunities by offering one-to-one on-line tutoring at a cost that is accessible to families. The company’s own research, conducted as part of the EDUCATE programme, indicated that students receiving online tuition for more than one term make three times greater progress than those who receive none.

James Burton, Head of Data at MyTutor, said: “The Impact Report enabled us to provide robust evidence for how innovative and scalable solutions such as MyTutor can deliver transformational outcomes at a fraction of the cost of traditional methods.
“It is the first of what we hope to be many opportunities to help shape the sector through applied evidence.”


Visit the MyTutor website to find out more. 

EDUCATE welcomes Cohort 6 participants to the programme

EDUCATE today (August 20) welcomes 36 entrepreneurs, start-ups and SME on to its unique EdTech programme.

The new entrants are the sixth cohort of innovators to be admitted since the EDUCATE programme was launched in Spring, 2017. The 36 members of the cohort offer a wide range of educational products and services, ranging from monitoring early childhood cognition and adult learning, to career education and enhancing mental health and well-being.

Professor Rose Luckin, Director of EDUCATE, said: “We’re thrilled to welcome Cohort 6 to the EDUCATE programme. Since our launch last year, we have seen more than 100 entrepreneurs, SMEs and start-ups commence, and successfully complete, the programme, many of whom have been recognised with our own mark, the EdWard, having satisfied a range of criteria.

“Furthermore, several of our previous participants have gone on to be pioneers in the EdTech sector, attracting investment and ensuring the UK remains a world leader in this field.

“There is no reason why the incoming cohort should not be equally successful, as they bring with them a wealth of ideas and concepts to enhance teaching and learning, and personal development.”

Professor Luckin said the importance of the EDUCATE programme was highlighted recently in Ministerial announcements about a proposed “EdTech revolution” in UK schools.

“Our work on the programme in helping to bring through EdTech innovators and entrepreneurs assumed a renewed importance two weeks ago, when Damian Hinds, the Secretary of State for Education, unveiled his vision of how EdTech sector could improve teaching and learning and cut teacher workload,” she said.

“His input is welcome and timely, as the teaching profession and educationalists look increasingly to how technology can support the teaching and learning of future generations.

“The EDUCATE programme intends to be at the forefront of that important work, and we look forward to sharing our insights, experience and expertise.”

EDUCATE Director, Professor Rose Luckin, discusses AI and effects on learning and testing, in World Economic Forum article

Professor Rose Luckin discusses how AI can help redefine how pupils learn, and what intelligences they will need to succeed and thrive in the workplace of the future, in this article on the website of the World Economic Forum, the international organisation for public-private cooperation.

She explains how educators, and society in general, must radically redefine intelligence, and how AI can be used to help teachers develop and measure human intelligence in its various forms, so that students are better prepared for the workplace of the future – a workplace that will require them to be more adaptable and willing to learn throughout their lives.

Professor Luckin believes that we currently test what can be easily measured, but AI could be used to assess aptitude and ability in other important skills beyond intelligence, such as collaboration, persistence, confidence and motivation.

AI would also enable students to be assessed as they learn – rather than with one-time, end-of-course assessments – using technology and hand-held devices. This would provide teachers with a more accurate picture of students’ strengths and weaknesses, so that learning can be adapted readily to meet their needs.

Professor Luckin argues that AI is already a viable option to replace some tests, and that changing what we measure would alter what we value in our education systems.

“If we can accept that we need to change the assessment system,” she says, “then it opens the door to that radical rethink about what the education system is for.”

Professor Rose Luckin, EDUCATE Director, welcomes Education Secretary, Damian Hinds’ plans for an ‘EdTech revolution’

Professor Rose Luckin, the director of EDUCATE, has welcomed an announcement today by Damian Hinds, the Education Secretary, calling for an ‘EdTech revolution’ in UK schools.

The Secretary of State set out his vision for the use of technology in education and called on the sector to meet five key challenges that would improve teaching and learning, and ease teacher workload.

Professor Luckin, who is professor of Learner Centred Design at the UCL Knowledge Lab, said: “It is great to see Mr Hinds recognising the value of technology in education.

“We know that well-designed and effectively-deployed technology has a positive impact on teaching and learning. We now need the EdTech sector to work with educators and researchers to develop the evidence-informed technology and practice to transform our education system to benefit all learners.”

Outling his vision to the World Education Forum, Mr Hinds said that some schools had already embraced EdTech, bringing education to life with the use of robots and virtual reality, while giving teachers more time to spend with pupils rather than on administrative tasks.

However, he said, only a minority was engaged with technology and he called on industry – both EdTech developers in the UK and the global giants such as Microsoft and Apple – to help tackle five key issues: cutting teacher workload, developing innovative teaching methods, training teachers, making assessment more effective, and promoting lifelong learning.

Mr Hinds said: “Schools, colleges and universities have the power to choose the tech tools which are best for them and their budgets. But they cannot do this alone. It’s only by forging a strong partnership between government, technology innovators and the education sector that there will be sustainable, focused solutions which will ultimately support and inspire the learners of today and tomorrow.”

He urged EdTech developers to get more involved in schools and to work on providing the evidence of the impact they have in the classroom.
The Department for Education will be working with, amongst others, the British Educational Suppliers Association, one of EDUCATE’s partners, to promote EdTech in schools, colleges and universities.

Professor Luckin added: “Since its launch last year, the EDUCATE programme has worked more than 100 entrepreneurs, businesses and start-ups to help bring about exactly the revolution of which the Secretary of State speaks.
“We look forward to sharing our expertise and experience to help make this vision a reality for millions of children and students.”

More information about Damian Hinds’ speech can be found here, and an article written by the Secretary of State is here.